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Brand Management: Aligning Business, Brand and Behaviour

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Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding – where brands are a visual identity and a promise to customers – to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your own brands, as well as guest videos from leading branding professionals.

4 reviews for Brand Management: Aligning Business, Brand and Behaviour

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  1. by SD

    I was thankful for the coach/facilitator who helped me in enhancing my knowledge on Branding issues and giving new meaningful insights on different aspects of Brand Management. Thanks once again!

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  2. by S

    Professor Nader has been immensely helpful in bringing about a change in the way I viewed Brand Management. The course is well-framed with lots of good examples and interviews. A wonderful experience.

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  3. by CS

    Loved the approach, found it really interesting as most concepts were explained using case studies. Would highly recommend this one to anyone who is interested in understanding the concept of Brand.

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  4. by MZ

    AWESOME! Not just another Brand course but actually some really refreshing and insightful aspects. I really liked the assigments forces you to reflect on the classes diffrently than just the quizes.

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    Brand Management: Aligning Business, Brand and Behaviour
    Brand Management: Aligning Business, Brand and Behaviour
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