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Copywriting: Principles of Writing for Advertising

(5 customer reviews)
Product is rated as #7 in category Marketing

The success—or failure—of an advertising campaign often boils down to how an idea is put into words. For Cannes award-winning copywriter Érica Igue, translating ideas into creative concepts is an art, and in this course, she teaches you her secrets to creating impactful and appealing messages that sell.
Learn the basic principles, creative tools, helpful techniques, and copywriting tricks for creating good copy. Discover the entire creative process of an ad campaign and develop your own, from brainstorming to creating pieces and publishing them in different formats.

5 reviews for Copywriting: Principles of Writing for Advertising

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  1. gabzza

    Very good course, with a great language that makes us understand perfectly about the subject. Very relevant activities.

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  2. marianamkt

    Great content, with fixing practices that allow us to exercise creativity. I recommend it to anyone who, like me, studies advertising and has an affinity with the area of advertising writing. Thanks to the teacher for her excellent teaching!

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  3. juliagartuzo

    I found it interesting. The teacher teaches tricks and methods to develop ideas. Therefore, it is not a course that teaches the step-by-step of a sales letter, for example. But it teaches the basic part needed by any copy: creative thinking.

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  4. berennealinovi

    Thank you for everything it has been excellent!

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  5. dtitoprima

    I definitely recommend this course to anyone who wants to get into the world of copywriting.

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    Copywriting: Principles of Writing for Advertising
    Copywriting: Principles of Writing for Advertising

    $9.99

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