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Digital Marketing Strategy

(12 customer reviews)
Product is rated as #27 in category Marketing

What you’ll learn

  • Difference between goal, strategy, and tactic
  • How to define a digital marketing strategy
  • The goal-first framework
  • How to define your customer
  • Create a customer persona
  • How to create a Unique Value Proposition
  • Create an elevator pitch (think Shark Tank!)
  • Methods of targeting customers
  • Measuring success of your marketing efforts

In this class, you will develop essential digital marketing strategies that will lay the foundation for all of your marketing tactics.

  • Assess and refine your business’s values and mission statement
  • Define your customer using the customer persona tool
  • Define your unique value proposition (UVP)
  • Develop and deliver your business’s elevator pitch
  • Understand the value and role of marketing data
  • Learn how to appeal to customers across the Loyalty Loop

Who this course is for:

  • Business owners that want to grow
  • Working professionals that want to learn digital marketing
  • Entrepreneurs that want to do the digital marketing themselves

12 reviews for Digital Marketing Strategy

3.8 out of 5
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  1. Salehah Yusni

    It was a good match. I love that it is short and always straight to the point. Actually made me see a little deeper in depth about digital marketing compared to what was taught in college. Love how this course introduces simple ways to start analyzing and creating Customer Persona and the Elevator Pitch. Thank you ?

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  2. Vinay Khaire

    the course contains some piece of important information that may prove to be important while attaining more knowledge about digital marketing also during the implementation of any strategy.

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  3. Mervat White

    It’s refreshing to my past e-commerce experience in my past job. amazing thank you

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  4. Olaoluwa Oladipupo

    This is my first time taking a course online on digital marketing strategy. I love the way the courses where broken down. It’s makes my intellectual digestive system easy to make vital vitamins for this course. I hope on journey keeps on exciting and makes me sit up mentally

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  5. Bryce Watts

    I’ve learned a lot from this short course. Much of it is pretty simple, but sometimes you just need to step back a keep it simple.

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  6. Paul Morgan

    Useful.. A lot of info to take in and adds to my overall ability to work in this field. I will certainly watch again to ingrain it all. But very informative and useful.

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  7. Elisabeth Noguera

    I am a beginner, and I honestly didn’t find any information I didn’t have before taking this course. It is way too simple, and I expected insightful tips.
    I appreciate the intention, though.

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  8. Donato Ariate

    Got a pack of additional knowledge in Digital Business

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  9. Kerensa Dmello

    A lot of great info and tips. Something thats really different from the other courses Ive taken. He gets to the point and actually gives proper examples which really help you understand the concept to the fullest

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  10. Michael Otadende

    Brilliant course. So detailed and relevant content covered. Loved it

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  11. Charlene G Royston

    This only provides a very, very basic overview. There is no tangible information or case studies as examples.

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  12. Shar Anderson

    This course had a lot of good information. It was a high level overview. The assignment to Evaluate Your Website did not work however, it came up with an error for our website.

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    Digital Marketing Strategy
    Digital Marketing Strategy

    $9.99

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