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Gamification & Behavioral Design: The Octalysis Framework

(12 customer reviews)
Product is rated as #48 in category Design

What you’ll learn

  • Understand how the brain works
  • How to trigger motivations
  • Be able to apply behavioral design to all sorts of aspects in their lives, such as fundraising, sales, team motivation, parenting, teaching, relationships, and more.
  • be able to identify the differences between White Hat Motivation (makes people feel powerful but not sense of urgency) and Black Hat Motivation (makes people feel urgent and obsessed, but leads to burn-out)

This class teaches Gamification and Behavioral Design by world-renowned expert (Stanford, Google, LEGO, BCG, TEDx) and Original Creator of the Octalysis Framework Yu-kai Chou.

After taking this course, students should be able to understand how the brain works, how to trigger motivations, and be able to apply that to all sorts of aspects in their lives, such as fundraising, sales, team motivation, parenting, teaching, relationships, and more. One example would be that the student would be able to identify the differences between White Hat Motivation (makes people feel powerful but not sense of urgency) and Black Hat Motivation (makes people feel urgent and obsessed, but leads to burn-out), and understand in what scenarios to design for one over the other.

This course is all about changing Desired Actions through Gameful and Behavioral Design!

Who this course is for:

  • Anyone who wants to understand how the brain works and apply that to improve their own lives should consider taking this course.
  • People who desire to create habit-forming products, raise funding for organizations, increase their salary, motivate their team, reach their fitness potential, close more sales, and improve their dating lives
  • As long as it is related to motivation of the self or others, there is no limit to how this knowledge of how the brain works can benefit you.

12 reviews for Gamification & Behavioral Design: The Octalysis Framework

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  1. Kaspar Khalife

    It was entertaining, and enlightening. The courses are short and easily digestible. Only reason why it’s not getting 5 stars is because I think more effort could have gone into the exercises at the end of some lessons 🙂 but overall, still really good.

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  2. Mercedes Tseng

    The core concepts remain interesting and valid, but some of the material feels outdated. One lecture mentions the course being made in like 2014 or 2015 (forget exact year). Another lecture towards the end mentions the “end game” for the lecturer being to release a product in 2016. The content of the examples feels relevant and useful even though the examples reference products from over a decade ago (think early 2000s). He literally mentions ‘Myspace’ at one point, though mentions he’s not sure if it’s still a ‘thing,’ but other than that, the core content and information is really good. It builds on a framework he personally developed and uses and is really excited about. I could tell a lot of thought went into sharing so many of his personal insights. I’m curious to see if he has other, more-recent courses available on Udemy.

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  3. Chaitanya Gaikar

    Yu-kai Chou’s Octalysis framework is truly helpful to understand why we are engaged with most of the successful applications and websites. Yu-kai nicely presents all the important points of his framework, different Core drives, black hat and white hat drives, extrinsic and intrinsic motivations. This course is helpful to understand the fundamentals of human emotional designing.

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  4. Daniel Castiglioni

    To me it looked more like fancy naming to simplier things. I did the course just because I thought this gamification wasn’t what the name implied which is pretty self explanatory, sorry

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  5. Melissa Garlit

    Simple course to understand user motivations in relation to game design. Wish the pace was a little slower.

    Overall good course.

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  6. Rudi van Nieuwenhuyzen

    it really makes me think more analytical about experiences i have had in life and the 8 principles

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  7. Claire Chamielec

    Could have done better explaining the concepts succinctly. Very high top level ideas and no real deep dives, which is what I was hoping for. Felt more like an intro into a “buy my book/course for the rest of the info”. Renaming popular concepts and getting a few wrong or not explaining them correctly was also a bugbear. Added extra of having NFTs peddled when I went to investigate their website, so that’s an auto low as I can go rating for shilling a modern day ponzi scheme that destroys the environment.

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  8. Steven Le Manach

    Very good training about gamification! The framework presented during the course is simple to understand and very powerful when applied. I recommend this course 100%! Thanks Yu-Kai!

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  9. Lamhot Sinta Parulian Simamora

    yes this is a good course to understand better the Gamification framework form Yu-Kai Chou

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  10. Anthony Rapley

    There were some aspects that were very valuable to learn about in a broad sense even though there aren’t many specific examples that apply for my own circumstances.

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  11. Romina Amerise

    A lot of great information. I really liked the way he explains everything.
    Even though I would liked to have more examples analyzed .

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  12. Vijaya Krishna Ramesh

    The course takes a gamification ideas breaks it down into multi-pieces and then drives those pieces right into a product path. The path that every business leader need to paint with his own brush.

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    Gamification & Behavioral Design: The Octalysis Framework
    Gamification & Behavioral Design: The Octalysis Framework

    $189.99

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