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Start the UX Design Process: Empathize, Define, and Ideate

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Start the UX design process: Empathize, Define, Ideate is the second course in a certificate program that will equip you with the skills needed to apply to entry-level jobs in user experience (UX) design. In this course, you’ll complete the first phases of the design process for a project that you’ll be able to include in your portfolio. You will learn how to empathize with users and understand their pain points, define user needs using problem statements, and come up with lots of ideas for solutions to those user problems.

What you will learn

Empathizing with users and defining pain points

Get ready to begin the design process for a new portfolio project: a mobile app! This part of the course will focus on empathizing with users, which is the first phase of the design process. You’ll think through the needs of your potential users to build empathy maps and create personas. These hands-on activities will help you understand user perspectives and pain points.

Creating user stories and user journey maps

In this part of the course, you’ll continue to empathize with users of the mobile app you’ll later design. You’ll craft user stories and develop user journey maps. You’ll also learn about the importance of considering accessibility when empathizing with users.

Defining user problems

All of your work to empathize with users will help you define the problem that users are facing. In this part of the course, you’ll move from the empathize phase into the define phase of the design process. To define the problem your designs will solve, you’ll build a problem statement, a hypothesis statement, and a value proposition. In addition, you’ll explore how psychology and human factors influence design.

Ideating design solutions

You’re ready to move into the third phase of the design process: ideate. You’ll consider everything you’ve learned about the users you’re designing for and the problems they’re facing in order to brainstorm ideas for design solutions. To help you come up with lots of ideas for design solutions, you’ll conduct a competitive audit and complete design activities, like How Might We and Crazy Eights.

4 reviews for Start the UX Design Process: Empathize, Define, and Ideate

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  1. by ST

    Course instructor was absolutely fantastic – and delivers the knowledge in such a succinct, charismatic way. The content is superb, and the assignments challenging. A very worthwhile course.

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  2. by AC

    Beautifully designed course that is user friendly, and SUPER easy to use/navigate. The course has engaging and entertaining content that makes it easy to stay engaged and motivated. Nice job Google!!

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  3. by MM

    Great course. Helped me learn about UX research, why it is important and how to do it. Learn some amazing techniques like crazy eights and HMW. Instructors are good and explains everything neetly.

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  4. by NG

    I learnt so much! The entire UX design series is very hands on and this course is no different. I would say that it’s not easy but if you are willing to learn then you will have a blast.

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    Start the UX Design Process: Empathize, Define, and Ideate
    Start the UX Design Process: Empathize, Define, and Ideate
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