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Deep Analysis in UX Research: Ethnography as an Approach Not Method

Despite the evangelizing efforts of industry thought leaders, the qualitative research ...
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Why So Many Luxury Brands Are Terrible at Ecommerce

The higher the price and the more difficult to access, the more luxury a product or ...
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Designing for the Internet of Things (IoT)

In this column, I’ll focus on designing user experiences for the Internet of Things ...
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Conversational Design

Summary The author defines “conversational UX as a user experience that combines ...
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Personas vs. Archetypes

Summary: Archetypes and personas used for UX work contain similar insights, are based on ...
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Two Tips for Better UX Storytelling

Summary: Effective storytelling involves both engaging the audience and structuring ...
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Designers, (Re)define Success First

About two and a half years ago, I introduced the idea of daily ethical design. It was ...
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How to measure your growth as a designer?

Practical tips and examples to set and use OKRs as a designer. We don’t have JIRA ...
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UX Roadmaps: Who, When, and How Much Time?

Summary: While roadmaps differ in scope, their main benefit is building alignment. We ...
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Design Guidelines for Selling Products with Multiple Variants

Summary: Different products should have different listings; product variations should be ...
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7 Simple Ways to Get Better Results From Ethnographic Research

The first step in any user experience or design thinking process will involve you getting ...
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5 Common Low-Fidelity Prototypes and Their Best Practices

Low-fidelity prototypes allow us to quickly and inexpensively test ideas, so we can ...
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14 Barriers to Ideation and How to Overcome Them

Would you like to facilitate successful ideation sessions? Or would you like to learn how ...
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Best Font for Online Reading: No Single Answer

Summary: Among high-legibility fonts, a study found 35% difference in reading speeds ...
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Three Methods to Increase User Autonomy in UX Design

Wars have been waged over autonomy. Having the freedom to do things in your own way is ...
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